Newsletter Economy

The popularity of newsletters have really taken off this year. More and more creators have identified newsletters as good way to maintain an online presence. Niche creators have turned to newsletters to build an audience. A renewed realization that an email list still works as a good marketing lead generator. The concept that a 1000 true fans are more valuable than a 5 or 6-digit subscriber count. The infrastructure and tools have become common. More democratized and accessible. Newsletters have also become a channel for monetization. The classic ads and affiliate links work. They also become a good channel to market own products and services. Paid communities tied with newsletters are becoming more common. Newsletters give a taste of the kind of community they are trying to attract, for example the Farnam Street Learning Community.